BY FAR Joins the Circular Fashion Movement with BY FAR x NOLD
BY FAR, the globally acclaimed contemporary designer brand known for its uniquely simple yet rare shoes and accessories, is making a significant stride towards circularity with the launch of BY FAR x NOLD. This dedicated space introduces a visionary platform for users to both sell and purchase pre-loved and sample BY FAR items, embodying the brand's unwavering commitment to the circular fashion movement.
In an era where second-hand fashion is on the rise and brands are under increasing scrutiny for their environmental impact, BY FAR is leading by example. With BY FAR x NOLD, the brand aims to provide a second life to its products, promote longevity, and address the fashion industry's substantial ecological footprint.
The user-friendly platform streamlines the process of buying and selling pre-owned BY FAR items and samples, thus extending the lifespan of these coveted fashion pieces and reducing the risk of them ending up in landfills. Users can effortlessly list their BY FAR products by simply scanning the label or searching for their items, download a pre-paid shipping label, and, upon a successful sale, opt to receive 85% of the item's value in their bank account or, if they choose to receive a store credit for byfar.com, they will receive 100% of the sale price of the sold item.
Initially, the website will facilitate the purchase of authenticated BY FAR items marked by NOLD upon launch, providing customers with access to pre-loved fashion with guaranteed authenticity. The complete listing feature enabling users to sell their BY FAR items will follow in early 2024, in line with the brand's commitment to fostering sustainability and ensuring the longevity of its products.
By extending the lifecycle of products and keeping them in circulation, BY FAR x NOLD is poised to reduce the need for new production and minimise waste, aligning seamlessly with the global focus on circularity and responsible consumption.
"In an era where environmental consciousness has become an indomitable call, BY FAR insists on standing at the vanguard of innovation. By venturing into the pre-loved market, we hope to unleash a wave of circularity, breathing life into pre-loved fashion pieces and rendering them timeless treasures once more. BY FAR x NOLD is set to revolutionise the fashion landscape and transform the brand into the powerful emblem of the change we envision," said Sabina Gyosheva, Co-founder and CEO at BY FAR.
The platform is powered by NOLD (new+old), a tech company with a background in sustainability that enables brands to venture into the pre-loved market with minimal risk while retaining control over their financial and environmental impact. With cutting-edge innovations, NOLD empowers brands to foster loyalty and open doors to fresh revenue streams. Going beyond seamless re-commerce experiences, NOLD champions resale as a noble and strategic business venture. By allowing brands to curate their resale markets, NOLD sparks not only customer engagement but also attracts new shopper demographics. Furthermore, it pioneers a sustainable revenue approach, offering store credits that strengthen loyalty and reduce carbon footprint—a groundbreaking method elevating brand value while preserving our planet.
Read more: Fashion Network